Carpet Recycling UK rebrands as the UK Sustainable Flooring Alliance (UKSFA)
Carpet Recycling UK rebrands as the UK Sustainable Flooring Alliance (UKSFA)
We have begun the transition from Carpet Recycling UK (CRUK) to UK Sustainable Flooring Alliance (UKSFA). This is an important milestone in our journey towards a more sustainable flooring industry.
Why are we changing our name?
A strategic step: This change will better represent our commitment to the wider flooring sector – which still very much encompasses carpets and textile flooring, but also resilient flooring such as vinyl and LVT.
Industry collaboration: Our new name reflects our broader focus and strengthens our position as the leading voice for sustainable flooring solutions. UKSFA will continue to drive innovation, and champion innovative and scalable sustainable end-of life solutions, working closely with the entire supply chain, recyclers, and waste management companies to reduce the thousands of tonnes of flooring waste generated annually in the UK.
Government lobbying: The rebrand will help position us further as the voice of the sector as we represent our members to help prepare them for the upcoming legislation such as the European EcoDesign for Sustainable Products (ESPR), Construction Product Regulation (CPR) and Extended Producer Responsibility (EPR). These policies will reshape manufacturing practices and waste management by shifting the financial and logistical responsibility for end-of-life product disposal onto manufacturers and distributors.
What does this mean for members?
This rebrand is not just a name change – it marks a pivotal moment in our mission to influence policy, shape the future of responsible flooring sustainability and ensure the industry takes charge of its own environmental impact. We are committed to transformation, collaboration, and delivering real sustainable solutions for the flooring sector.
The new branding will be transferring across our other channels such as LinkedIn, X and the website. We will also be issuing our new full brand guidelines and the process of re-issuing membership certificates will begin following our conference in June for existing members. You will also start seeing our email communications from @uksustainableflooringalliance.com instead of the @carpetrecyclinguk.com.
We will be exhibiting at the INDX National Flooring Show (13-14 May) as to promote www.takemyflooring.co.uk (formerly www.recyclemycarpet.co.uk) under the UKSFA brand, and will have our formal rebrand launch at our Annual Conference and Dinner (18-19 June).
Our members are a vital part of this journey, and we look forward to continuing our work together to create a more sustainable future for flooring.